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| Sponsored by Quicken Loans |
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| Changing the Rulebook, Charting the Future: Redfin Makes Its Mark on Real Estate |
| By Adam Wiener |
"I want my company to be the Apple Store of real estate," said Redfin CEO Glenn Kelman back in 2012. "Shopping for a home should be all about the customer. By thinking more like a retailer, it's possible to make the experience better." Today, Kelman has grown Redfin into one of the country's leading real estate brokerage websites, with full-service agents who build relationships with real estate consumers in personal ways, whether over coffee or during home tours, but who are also equipped with online tools designed to make them smarter and faster. Over the years, Redfin has set out to make many changes to the classic real estate model to create a better experience for the ...
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It seems like everyone is trying to sell their house today. With so many homes available, it's critical that you find a way to make your house stand out from the crowd.
